Trends in 2018: What Kiwis searched for on Google this year

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From Freddie Mercury to the ‘very first infant’, the Census to Suzy Cato – our Google search practices expose the important things that made us care, weep and break up in 2018.

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Suzy Cato was among the most browsed New Zealanders on the web in2018 .
Picture: RNZ

With 2018 practically done and cleaned, it’s time to assess individuals, minutes, disasters and events that brought us together as New Zealanders this year.

Our searches reveal we accepted Diwali and Matariki, offered keto a fracture (regardless of asking how to prepare rice), fussed over our ‘very first infant’ and kept a careful eye on cyclones, typhoons and wildfires around the globe.

We likewise captured the Fortnite trend, ensured we were counted in the Census – however still discovered the time to look for cake and bikkies. Here’s a summary of 6 styles that specified Browse in New Zealand in 2018:

Clean slates

2018 offered us lots of happy minutes. Our searches reveal our enjoyment about the arrival of New Zealand’s ‘very first infant’, the child of Prime Minister Jacinda Ardern and partner Clarke Gayford.

Keeping it household oriented, we were likewise mesmerised by Meghan Markle as she made her royal entryway as the Duchess of Sussex.

The Duchess is due in Spring 2019

The Duke and Duchess of Sussex – Prince Harry and Meghan Markle.
Picture: Twitter/ Kensington Palace

Our ties to the motherland and fascination with the life of a princess indicated look for the Royal Wedding event were a leading hit.

Entering into the video game

In real Kiwi style, sports and sporting occasions controlled our general leading searches in 2018.

The FIFA World Cup was our most popular search of 2018, carefully followed by the Commonwealth Games, where swimmer Sophie Pascoe took house gold and weightlifter Laurel Hubbard, who was preferred however needed to withdraw due to injury, made our leading searches.

Paralympic success for the likes of swimmer Sophie Pascoe could finally reap the same funding benefits as Olympic athletes.

Sophie Pascoe was among New Zealand’s leading entertainers at the Commonwealth Games.
Picture: Photosport

Without any surprises, the All Blacks vs France test matches likewise made our leading list.

Homegrown heroes

Whether sticking out in your home or winning on the world phase, our searches in 2018 reveal we like our homegrown success stories.

Politicians and popular culture icons controlled the list of many browsed Kiwis this year – Jacinda Ardern and Clarke Gayford were as popular in your home as they were abroad, while opposition MPs Simon Bridges and Jami-Lee Ross likewise produced significant search interest.

Johnny 'Danger' Bennett

New Zealand performer Johnny Threat passed away in a bike mishap this year.
Picture: Instagram/ Johnny Threat

Performers Stan Walker and New Zealand’s sweetie Suzy Cato likewise discovered a location in our hearts this year, together with the late, amateur stuntman Johnny Threat.

Weathering the storm

Nature’s fury had us on the edge of our seats this year, with natural catastrophes comprising half our leading trending news searches – from cyclones and typhoons to volcanic eruptions and wildfires.

We likewise signed up with the world in grieving the loss of lots of greats who made their mark throughout media, style, food, music and science. The much-loved Kiwi news speaker and married man, Greg Boyed, was grieved considerably by New Zealanders. Kiwi’s likewise grieved the loss of artists Avicii and Aretha Franklin, together with the dazzling astrophysicist Stephen Hawking.

TVNZ broadcaster Greg Boyed

TVNZ broadcaster Greg Boyed passed away while on vacation in Switzerland.
Picture: Provided/ TVNZ

Vibrant and curly concerns

From food to innovation, the ‘How to …?’ and ‘What is …?’ concerns were electrical and wacky, showing the number 8 wire mindset lives and well in New Zealand. Kiwis questioned how to draw a rose, how to cut a mango – and what Mycoplasma bovis is following the break out of the illness.

However many of all, we wondered about our innovation. The primary concern asked was “What is bitcoin?, carefully followed by inquiries about how to discover IP addresses and take screenshots.

Keto is King

Whether it’s our Brand-new Year’s resolutions or the realisation that summer season is upon us, we’re all set to offer brand-new diet plans a fracture.

” Keto Diet Plan”‘ was our primary browsed diet plan, together with the 2nd most browsed dish type.

We were likewise caring our vege consumes this year – with vegan dishes taking the primary slot, amongst dishes for salads, pumpkin and zucchini.

However Kiwis still included deals with – dishes for fettuccine, biscuits and cakes still made our leading 10 list.

To dive into the information, take a look at New Zealand’s complete trending lists * for 2018:


1. World Cup

2. Things news NZ

3. Commonwealth Games

4. Census NZ

5. Cyclone Gita

6. Fortnite

7. Johnny Threat

8. Mac Miller

9. Lottery result NZ

10 All Blacks vs France

News occasions

1. Census NZ

2. Cyclone Gita

3. Royal Wedding Event

4. Thai cavern rescue

5. Jacinda Ardern infant

6. Cyclone Florence

7. Hawaii Volcano

8. Cyclone Hola

9. Royal infant name

10 California fires

International Figures

1. Demi Lovato

2. Khloe Kardashian

3. Logan Paul

4. Freddie Mercury

5. Olivia Newton-John

6. Anthony Joshua

7. Ed Sheeran

8. Sylvester Stallone

9. Hailey Baldwin

10 Tiger Woods


1. Johnny Threat

2. Jacinda Ardern

3. Stan Walker

4. Jami Lee Ross

5. Simon Bridges

6. Sophie Pascoe

7. Suzy Cato

8. Clarke Gayford

9. Eliza McCartney

10 Laurel Hubbard


1. Mac Miller

2. Greg Boyed

3. Avicii

4. Anthony Bourdain

5. Stephen Hawking

6. Stan Lee

7. Aretha Franklin

8. Kate Spade

9. Burt Reynolds

10 Tania Ellwood

How to …?

1. How to erase Instagram accounts

2. How to screenshot on mac

3. How to take a screenshot

4. How to reduce weight quickly

5. How to draw a rose

6. How to cut a mango

7. How to make self-raising flour

8. How to lose tummy fat

9. How to screenshot on Samsung

10 How to prepare rice

What is …?

1. What is Bitcoin

2. What is Mycoplasma Bovis

3. What is my IP address

4. What is Diwali

5. What is Matariki

6. What is 1080

7. What is Black Friday 2018 NZ

8. What is the time

9. What is intersex

10 What is open on Great Friday


1. Vegan dishes

2. Keto dishes

3. Chicken breast dishes

4. Vegetarian dishes

5. Fettuccine dishes

6. Biscuit dishes

7. Zucchini dishes

8. Salad dishes

9. Cake dishes

10 Pumpkin dishes

Diet Plan

1. Keto diet plan NZ

2. CSIRO diet plan

3. 123 diet plan

4. Mediterranean diet plan

5. Ketogenic diet plan

6. Fodmap diet plan

7. Low carbohydrate diet plan

8. Phatt diet plan

9. Dash diet plan

10 Anti-inflammatory diet plan

* Trending Searches: What was hot in 2018? The “trending” inquiries are the searches that had the greatest spike in traffic over a continual duration in 2018 as compared to 2017.

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