Brittany Chibe, founder and CEO of the corporate, stated she began the enterprise 4 years in the past when she was searching for anti-inflammatory meals after a working harm.
She stated: “I used to be following a paleo life-style. That’s why my model was paleo-focused originally.”
Nevertheless, as Paleo Scavenger grew its distribution and gross sales, Chibe discovered many consumers shied away from the paleo label as a result of they both didn’t know what it meant or they weren’t following the paleo weight-reduction plan.
“The aim of rebranding is to open our door to individuals who don’t essentially observe that weight-reduction plan,” she stated, noting the grain-free class has extra devotees than paleo.
Chibe added: “Our merchandise and recipes stay the identical, and we don’t use processed sugar that forestalls individuals from digesting easily… All our merchandise are free from dairy and soy, and sweetened with honey and maple syrup, that are paleo-friendly sweeteners.”
Inside With out’s granola portfolio provides 5 core flavors, together with unique, cherry, blueberry, maple pecan and a not too long ago added chocolate peanut butter. It is going to additionally introduce a seasonal pumpkin taste within the fall.
Since its launch, Inside With out expanded distribution from native farmer markets to 500 grocery shops throughout the US, principally by way of KeHe. The merchandise are additionally out there on-line.
Grain-free > paleo
Chibe famous that, though grain-free and paleo are two totally different ideas, they do overlap with elements.
“Merely put, all the pieces that’s paleo is grain-free, however not all the pieces that’s grain-free is paleo,” she stated.
In July final 12 months, Amanda Orso, Barely Bread’s CEO and founder, defined that grains embody wheat, oats, rice and corn, and all historical grains reminiscent of spelt, amaranth, quinoa, millet and kamut.
“Paleo, nonetheless, omits these elements, in addition to legumes and dairy,” she instructed BakeryandSnacks.
She added many pioneers within the bakery trade additionally imagine the grain-free trend could eventually supersede gluten-free.
Chibe said the US granola category is “very saturated”, so going grain-free would help Within Without distinguish itself from its competitors.
“Many retailers are dedicating more space to healthy granola because it is outselling boxed cereal,” she said.
Chibe is looking to expand Within Without’s portfolio with new snack formats because “grain-free can add value to all snack categories”.
She said the company will launch a grain-free protein ball next year, as well as add new distribution channels.