Paleo granola startup rebrands for grain-free consumers

Brittany Chibe, founder and CEO of the corporate, stated she began the enterprise 4 years in the past when she was searching for anti-inflammatory meals after a working harm.

She stated: “I used to be following a paleo life-style. That’s why my model was paleo-focused originally.”


Brittany Chibe, CEO and founding father of Inside With out, says: “Every thing paleo is grain-free, however not all the pieces grain-free is paleo.”

Nevertheless, as Paleo Scavenger grew its distribution and gross sales, Chibe discovered many consumers shied away from the paleo label as a result of they both didn’t know what it meant or they weren’t following the paleo weight-reduction plan.

“The aim of rebranding is to open our door to individuals who don’t essentially observe that weight-reduction plan,”​ she stated, noting the grain-free class has extra devotees than paleo.

Chibe added: “Our merchandise and recipes stay the identical, and we don’t use processed sugar that forestalls individuals from digesting easily… All our merchandise are free from dairy and soy, and sweetened with honey and maple syrup, that are paleo-friendly sweeteners.”

Inside With out’s granola portfolio provides 5 core flavors, together with unique, cherry, blueberry, maple pecan and a not too long ago added chocolate peanut butter. It is going to additionally introduce a seasonal pumpkin taste within the fall.

Since its launch, Inside With out expanded distribution from native farmer markets to 500 grocery shops throughout the US, principally by way of KeHe. The merchandise are additionally out there on-line.

Grain-free > paleo

Chibe famous that, though grain-free and paleo are two totally different ideas, they do overlap with elements.

“Merely put, all the pieces that’s paleo is grain-free, however not all the pieces that’s grain-free is paleo,”​ she stated.

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