Lululemon Opens First Experiential Store In Chicago With Restaurant, Bar


Lululemon, the model whose yoga pants and sports activities bras you might or could not reside in, is entering into the meals recreation. The corporate’s first-ever experiential retailer opens July 11 in Chicago’s Lincoln Park neighborhood, and it is fully totally different from any lulu boutique you’ve got entered earlier than: The 20,000-square-foot retailer is stuffed with a large retail area, two health studios, a meditation area, areas for guests to take a seat and work, and Gasoline House, a restaurant-meets-coffee-shop with a menu that may shock you.

At first look, it is precisely what you’d anticipate from a well being and wellness model. There’s avocado toast, smoothies, and energy bowls. Every part is made with contemporary, in-season produce and there is loads of grass-fed meat and non-dairy milk to be discovered. However extra indulgent objects are sprinkled into the combination, too: chocolate-covered bacon on the snack menu; a cheeseburger topped with caramelized onions, applewood smoked bacon, and cheddar cheese; and even wine, cocktails, and beer.

“We did not need to take ourselves too critically,” VP of Experiential Retail Maureen Erickson instructed Delish. “We all know our visitor—what they want as we speak may look totally different from what they want tomorrow to reside their finest life.”

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As such, the menu goals to fill many wants: There are on-the-go choices, like smoothies (which might be pre-ordered earlier than courses) and ready-made protein packing containers, salads, and snacks, in addition to a made-to-order menu for visitors trying to dine in. Each cowl breakfast, lunch, and dinner with issues like acai bowls, roasted beet salads, wheatberry energy bowls, and the aforementioned burger—plus, a Past burger, after all. And all through, diners will see objects that cater to each kind of eating regimen you’ll be able to think about: keto, paleo, Entire30, vegetarian, and so forth.

As for drinks, there is a vary of espresso and tea choices, plus bone broth and kombucha, the latter of which is served on faucet. Smoothies, which price $10, are made with of-the-moment elements like MCT oil, chia seeds, and marine collagen.

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Courtesy of lululemon

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Courtesy of lululemon

The mission, which has been a “what if” for almost eight years, Maureen says, has been critically within the works for the final two years. Past Gasoline House, the area will provide yoga, HIIT, and meditation courses seven days per week, host group occasions, and naturally, promote lululemon gear. Guests who guide a category—that are $25 for a drop-in or between $20 and $24 with a package deal—can check out lululemon gear throughout exercises for no further price.

A few of that cash will go to an excellent trigger, too. As a part of lululemon’s Right here to Be partnership, 2 % of all class charges will profit I Develop Chicago, a neighborhood nonprofit that helps the group of Englewood by means of kids’s programming, a group kitchen, and workforce coaching.

The Lincoln Park experiential retailer is open now at 944 W North Avenue in Chicago.

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