Leftovers: A (100th!) birthday CupCake, grain-free pretzels offer a new twist on classic snacks

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Leftovers is our have a look at just a few of the product concepts popping up in every single place — some are intriguing, some sound superb and a few are the sorts of concepts we might by no means dream of. We will not write about all the things that we get pitched, so listed below are the leftovers pulled from our inboxes.

Hostess celebrates its 100th birthday with what else? Sweets

Hostess, the snack maker identified for its iconic Ding Dongs, Ho Hos and Twinkies, is throwing itself a celebration one of the simplest ways it is aware of how: with a lineup of sugary treats.

The sweets firm is introducing restricted version Birthday CupCakes that comprise a golden cake with rainbow sprinkles on high and baked into them, in addition to vanilla creme filling inside, in response to PopSugar. To high it off, the cupcake comprises the favored white squiggle discovered on the traditional CupCakes.

Few iconic American corporations haven’t solely lived however thrived like Hostess Manufacturers. There was a time when some doubted whether or not the corporate would survive, not to mention make it to 100 years outdated.

Saddled with practically $1 billion in debt, labor union disagreements and an inefficient product distribution community, the corporate filed for chapter in 2012, its second time by the restructuring course of. It emerged a yr later, nonetheless, as a slimmed-down firm.

Since then, the corporate has doubled-down on sugar-laced snacks whereas a lot of its opponents have moved towards more healthy, better-for-you fare. Hostess has launched Deep Fried Twinkie, in addition to a scorching beverage and ice cream variations of the cream-filled deal with, amongst numerous different snacks.

Earlier this week, Hostess mentioned income throughout its newest quarter rose 9.5% to $214.eight million from a yr earlier. The corporate acquired a $20 million gross sales leap from the not too long ago acquired Cloverhill model, which expanded its attain into breakfast and gave it larger entry to extra gross sales channels.

And whereas CupCake’s centennial is price celebrating, it is not the one confection to make a birthday cake model of itself. Final October, Three Musketeers launched a festive bar to have a good time its 86th birthday. However irrespective of a product’s age, the birthday cake taste is fashionable all through foods and drinks, serving to everybody have a good time one other yr with sprinkles. 

— Christopher Doering

FitJoy grain free pretzels

FitJoy

A brand new twist on pretzels

Years in the past, a grain-free eating regimen concerned consuming extra meat and greens and avoiding many snack meals.

In the present day’s shoppers attempting to keep away from grains actually do not have to surrender their favourite snacks. There have been grain-free tortilla chips for a number of years, and now Austin, Texas, startup FitJoy has launched grain-free pretzels. The corporate, which additionally makes protein bars, claims these are the primary grain-free pretzels in the marketplace.

The twists are produced from cassava and chickpea flour, and are gluten, dairy, corn and soy free, in addition to non-GMO. Cassava, also called manioc or tapioca, comes from a root that’s native to Brazil.  (And sure, this is identical ingredient that’s finest identified to People because the small pearls in pudding.) Dishes with cassava — typically cooked into breads or crepes — are extraordinarily frequent within the South American nation.

Whereas cassava checks the packing containers of being gluten free and unique, it is lacking one thing essential: vitamins. Cassava is sort of all carbohydrates and is far greater in energy than different root greens. Of the dietary worth it has, a lot of it’s misplaced by processing — although cassava is toxic to eat if not processed and cooked appropriately. This can be why FitJoy pairs cassava with the nutrient-dense chickpea for its pretzels.

However is there a marketplace for grain-free pretzels? That continues to be to be seen. The gluten-free market is on the rise, with 3.1 million individuals avoiding the substance — 72% of them doing it for causes aside from a celiac illness analysis, in response to statistics in Forbes. Cassava is a paleo-friendly ingredient as nicely, so the pretzels might appeal to these attempting to eat like our historic ancestors.

— Megan Poinski

Martha Stewart

The Martha method for seafood

Way of life guru Martha Stewart is including a line of seafood merchandise to her repertoire.

True North Seafood and Sequential Manufacturers Group are teaming up with Stewart to launch a namesake line of merchandise this month, in response to a launch. The companions will debut the brand new line at Seafood Expo North America beginning March 17, and the merchandise can be accessible in grocery shops in Could.

The road of merchandise will embody Atlantic salmon with lemon herb butter, wild Alaskan pollock with Southwest spice mix, sockeye salmon with miso butter and a seafood medley with an herb spice mix. Every fish product comes with Stewart’s “signature butter taste or spice mix” and the wrapping will embody a recipe from Martha’s Check Kitchen.

This could possibly be an optimum time to launch extra seafood merchandise because the market continues to develop. The U.S. imported greater than 6 billion kilos of seafood in 2017 — greater than some other prior yr.

True North Seafood one of many largest seafood suppliers in North America markets its merchandise with a concentrate on sustainability and traceability, each elements that customers are more and more on the lookout for from meals corporations.

It looks like Stewart isn’t stopping at seafood. The TV character additionally simply introduced that she can be teaming up with Cover Development to develop a brand new line of CBD-infused merchandise. 

— Lillianna Byington

The Red Tea Detox

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