Lavva Pili nut-fueled plant-based yogurt rolls out nationwide at Whole Foods


Developed by Liz Fisher (who has a background in gross sales at manufacturers together with KeVita and Pirate’s Booty), legal professional Rebecca Cross, and designer Vivian Rosenthal – Lavva launched in January 2018​​, underwent a packaging revamp in January 2019, and is now obtainable in 2,000 shops together with Complete Meals, Sprouts, Wegmans, The Contemporary Market and Safeway.

The plant-based yogurt class is notching up robust double-digit progress,* albeit off a small base, and is turning into a fiercely aggressive a part of the shop with merchandise from business heavyweights similar to Danone (Good Vegetation, So Scrumptious, Silk) and Chobani (non-dairy); plant-based specialists similar to Daiya, Forager, Yooga, Kite Hill and Good Karma; and new entrants similar to British model Coconut Collaborative.

Nonetheless, Lavva has a shorter, cleaner components listing, with no gums, stabilizers, flavors, added sugars or excessive depth sweeteners, and a extra interesting texture than opponents due to a mixture of buttery pili nuts, starchy younger plaintains (which comprise resistant starch, a prebiotic), and creamy cassava roots, Fisher instructed FoodNavigator-USA.

“Pili has no actual style but it surely has an opulent mouthfeel.”

No added sugar a key buy driver

Whereas the pili nuts are clearly a speaking level (Lavva is likely one of the first corporations to include them right into a packaged meals), Fisher mentioned the model – which is backed by S2G Ventures and Collaborative Fund amongst others and is now elevating extra capital – is resonating with customers on many ranges.

“The truth that Lavva has no added sugar is admittedly registering as a driver, virtually as a lot because the plant-based side. I’ve one key account the place the client says he has a duty to herald extra manufacturers with no added sugar.

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