Is a $10 box of kids cereal for adults actually worth it?


Graphic: Magic Spoon

Cereal isn’t all that low cost, actually. A household can blow by way of a $four field in only a couple days, if everybody’s consuming it for breakfast (and midnight snacks). So what may justify the $10-per-box price ticket for Magic Spoon, a brand new line of high-protein, low-carb “wholesome cereal that tastes too good to be true”? The Brooklyn-based firm guarantees Magic Spoon is cereal with the diet adults need, however the flavors you’re keen on in regards to the Pebbles, Puffs, and Loops of the world. Does it reside up? And who would actually purchase this?

I sat down at my kitchen counter with bins of the 4 flavors: Frosted, Fruity, Cinnamon, Cocoa. They definitely regarded like child cereal for grown ups, right down to the cartoon maze on the again of the field. We’re a cereal family, regardless of not having youngsters. There’s normally a field of Honey Nut Cheerios within the pantry, to which I’ll add sliced strawberries once I really feel virtuous. I’ve robust opinions about cereal, however I got here to Magic Spoon with few expectations. I simply wished to know the way it tasted, and whether or not there’s any advantage to the idea of wholesome cereal that tastes like junk cereal.

Picture: Kate Bernot

The Frosted and Fruity flavors had been most profitable, particularly the Frosted model, which tastes prefer it has solely minimal dietary worth. It’s resiliently crunchy, even when steeped in milk, and it’s powdered with one thing I can solely describe as tasting just like the coating on a Jet-Puffed marshmallow. However the diet stats on these cereals are frankly loopy: A 3/four cup serving of every incorporates 12 grams of protein—as a lot as Chobani Greek yogurts—and simply Three grams of web carbs. (It’s like cereal for bodybuilders!) An equal serving of Honey Nut Cheerios incorporates 20 grams of carbs, for comparability, and even Particular Ok Protein incorporates 16 grams of carbs. Magic Spoon is fabricated from milk and whey proteins and tapioca flour, and is sweetened not by sugar however monk fruit, stevia, and allulose, a “sugar present in issues like figs and maple syrup.”

Magic Spoon Fruity
Picture: Kate Bernot

That sugar and its carb discount comes at a price, although. These cereals aren’t as sugary-satisfying as their toucan-mascot counterparts, and the Cinnamon and Cocoa variations particularly style like they’re wholesome. Throughout the board, the feel of all of the cereals was nice, sustaining their crunch with out tasting too fibrous. However there’s no mistaking these for something Kellogg’s would promote: The flavors mysteriously don’t leach into the milk, they usually lack the quick brain-pleasure-center jackpot that I assume is the results of huge quantities of refined sugar hitting your aortas like a flash flood. I had solely a pair moments of nostalgia whereas consuming these: the Fruity taste smells similar to Froot Loops, for instance. However on the entire, I wasn’t transported again to my pajama-clad Saturday-morning-cartoon days.

Backside line: For those who had been adhering to the keto eating regimen or on a strict low-sugar regiment, I can see Magic Spoon hitting the spot. I assume folks doing the keto factor have fewer meals choices that ship the crunch of cookies, cereal, and crackers, so these cereals in all probability fill a crucial void. However the remainder of us—even when we like the concept of a more healthy cereal—would in all probability be extra happy, and fewer broke, by sticking with granola.

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