CAULIPOWER® Launches Game-Changing, Better-For-You Frozen Chicken Tenders


Takes common breaded hen tender to a complete new degree with an enormous dietary makeover

LOS ANGELES, June 20, 2019 /PRNewswire/ — The makers of CAULIPOWER®, America’s #1 better-for-you pizza, at this time introduced the launch of CAULIPOWER frozen hen tenders, accessible in Authentic and Spicy(ish) onto the $1.15 billion U.S. marketplace for breaded hen tenders, strips, and nuggets1.

CAULIPOWER Authentic Hen Tenders

Arriving in shops nationwide within the fall, the most recent meal hack from CAULIPOWER would be the solely baked not fried hen tenders accessible at retail1, dramatically bettering the dietary profile of one among America’s favourite consolation meals. The golden, crispy coating is veggie-forward, full of cauliflower and different gluten-free goodness, and comprises no synthetic elements. CAULIPOWER hen tenders have category-busting nutritionals: the whole 14oz. bag is barely 480 energy with the lowest fats (86% much less) and least energy (46% much less) of all sixty merchandise within the pure and MULO2 channels1. Additionally they have zero saturated fats, no added sugar, 30% fewer internet carbs, 22% extra protein, and 21% extra fiber than the class common1. The tenders are constructed from NAKED TRUTH® Premium Hen rated International Animal Partnership (GAP) Step 2 that is all-natural3, raised with no antibiotics ever, and are cage-free.

“We’re bringing one other long-overdue recreation changer to the frozen aisle,” mentioned Gail Becker, CAULIPOWER Founder and CEO. “The proof that individuals need more healthy coated and baked hen tenders is already all-over social media. So, we listened and our latest CAULIPOWER meal hack was born.”

CAULIPOWER will debut its newest innovation on the Specialty Meals Affiliation’s Summer season Fancy Meals Present held Sunday, June 23 by Tuesday, June 25, at New York Metropolis’s Javits Middle (sales space #2545). Attendees may pattern CAULIPOWER pizzas and tortillas, which launched earlier this yr.

CAULIPOWER Hen Tenders are available in a resealable pack and will likely be accessible at over 4,200 chosen nationwide and regional retailers in September, simply in time for back-to-school. The MSRP is between $8.99 to $9.99. Customers can enroll at NewChickOnTheBlock.com to be notified once they hit native freezer aisles.

“Like our pizzas, CAULIPOWER’s better-for-you hen tenders are for everybody. They style so good, however you will not should really feel responsible about sneaking these off your children’ plates,” mentioned Becker.

The hen tenders be a part of CAULIPOWER’s suite of merchandise, which incorporates frozen cauliflower crust pizzas (Margherita, Three Cheese, Veggie, All-Pure Uncured Turkey Pepperoni, Plain Crust, and Paleo Crust), CAULIPOWER Tortillas (Authentic and Grain-Free) and its SweetPotaTOASTS® (Authentic and Sea Salt & Olive Oil).

CAULIPOWER is driving greater than 50% of the expansion throughout the whole frozen pizza class (value $5.Four billion). Of the greater than 500 pizza manufacturers at retail, CAULIPOWER is the eighth best-selling model in America4, and the one “better-for-you” pizza within the prime ten. CAULIPOWER took 2% of the U.S. frozen pizza market in simply two years, demonstrating customers’ starvation for innovation within the freezer part and want for CAULIPOWER to proceed introducing veggie-forward meal hacks for a few of America’s favourite consolation meals.

About CAULIPOWER CAULIPOWER® is on a mission to re-invent your favourite consolation meals, one wholesome meal hack at a time. CAULIPOWER’s first meal hack, cauliflower-crust pizza, created a white-hot class in 2017. Immediately CAULIPOWER is the #1 better-for-you pizza, #1 cauliflower crust pizza, #1 gluten-free pizza, and quickest rising frozen pizza model within the U.S. Founder, CEO, and mom of two sons with Celiac Illness, Gail Becker, got down to innovate the frozen meals aisle and left a worldwide govt place to launch the corporate in 2016. Immediately it stays her mission to get rid of the necessity for customers to decide on between style, comfort, and well being. CAULIPOWER is delivered to you by Vegolutionary Meals, an organization of “never-been-dones”, impressed by what folks need. Each CAULIPOWER buy advantages OneSun, a program putting in edible educating gardens in underserved public faculties. Discover CAULIPOWER in one among 25,000 retailers throughout the U.S. and Canada. Get recipe inspiration at eatCAULIPOWER.com or be a part of the @CAULIPOWERED neighborhood on social media.

About NAKED TRUTH® Premium Hen Since 2017, NAKED TRUTH Premium Hen has provided an all-natural3, high quality style expertise with verified care practices behind each scrumptious chunk. Merchandise are International Animal Partnership Step 2 Rated; which implies added animal care practices that customers search round lighting, enrichments, and density in hen homes. With no antibiotics ever and a vegetable- and grain-based food regimen, the model was developed to satisfy the wants of acutely aware customers who wish to know, with 100% confidence, that there is care and integrity behind the hen on their plates.

About International Animal Partnership (GAP) International Animal Partnership is without doubt one of the largest animal welfare certification labeling packages in North America. We set the usual for a way cattle are raised – positively impacting 290+ million cattle annually by our 5-Step® Animal Welfare Certification Program. Our labels present customers a straightforward technique to establish how animals had been raised whereas additionally permitting for steady enchancment on-farm. GAP ensures our farm animal welfare requirements are being met on each farm – not only a pattern. This degree of element is necessary to us, so when customers see our label, they be ok with the meat they eat.

1 SPINS frozen, breaded tenders, strips, and nuggets, whole US, 52 WE, 3/24/2019
2 MULO = Multi-outlet
3 Minimally processed. No synthetic elements.
4 SPINS frozen pizzas and frozen pizza crust & focaccia, whole US, 12 WE, 5/19/2019

Media Contact 
Julianna Bilton
Edelman
[email protected]
(212) 642-7762

CAULIPOWER Spicy(ish) Hen Tenders

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